Compose a 2250 words assignment on an advertisement endorsing the brand named dkny donna karan new york. Needs to be plagiarism free! The message’s effectiveness is also analyzed by figuring out the volume of sales before and after the new advertisement presentation. The goal of the advertisement is to attract the maximum number of customers. The complete research aims to get how much sales boost the company can get from such advertisements.
The radical essay of Barthes’ Rhetoric of the image’ written in 1977, proposed that the images portray meanings than words, and these can be described in many ways. The images can be communicated in the wrong ways, sometimes because people get every phrase or idea from their perspective.
Barthes’s approach is about three layers of the meanings that an advertising image conveys when used with other symbolic representations. The first layer is perceived as the linguistic part of the message, which consists of words and text messages. The Barthes proposition’s second layer is the coded iconic message, which is a connoted message by the organization or the brand, which they are signifying or expressing indirectly. The third and last layer described by Barthes is the non-coded iconic message that is delivered by the content of the message, which is the directly implied message presented in front of the target market for perceiving the idea of the brand or for creating brand recognition. People perceive the introductory presentation through the first meaning of the image, context, and way to hit the target market to make the brand’s visual or vision.
In combination, the message conveys the idea of getting the two-way benefit through the purchase of this product. the first one is to make this product desirable and second one is to fulfill their need to be delicious. The word delicious can be taken in different senses. The first meaning that can be extracted from the phrase tasty can be the fruit extracts used in the making of the product or another reason of sexual attraction that could be negatively perceived by the audience (Barthes, 1977).
This word delicious makes us look at women as a commodity to be consumed as anything that could be delicious. This is also related to the perception of the target audience and other people to create the desire for possession or being possessed by using this product as it makes the aroma of being delicious.
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”
The post Discussion on advertisement endorsing the brand named dkny donna karan new york. appeared first on nursing writers.