Hi, need to submit a 1500 words paper on the topic To Assess the Market Potential of a New Branded Medical Drug whose Generic Commodity is Already Available in the Local Market. Hypothesis testing is a tool, which helps in making the statistical decisions regarding the hypothesis using data which is untried in nature. The steps of hypothesis testing would be to determine the appropriate hypothesis, which has been done. Then, among the many test statistic, one of them will be chosen, to decide whether or not to reject the null hypothesis. The two-tailed test will be performed on this particular hypothesis, since any sort of change in the attitude needs to be measured, whether towards positive or towards negative. (Blaxter, 2006) A significance level of 5% will be used, which is mostly used during doing hypothesis testing. When the research would be complete, the difference between the null hypothesis and the results of the experiment would be seen, and the significance level will become the criteria for rejecting the null hypothesis. The most appropriate test statistic will be the use of the z score since the α is known and n is more than or equal to 30.
There is a wide range of data-gathering techniques mentioned in the literature. Quantitative research is typically taken to be exemplified by the social survey and by experimental investigations. Qualitative research tends to be associated with participant observation and unstructured, in-depth interviewing. (Bryman, 1998, p.1) When appropriate, a mixture of quantitative and qualitative research is possible. As mentioned above, this research aims to combine quantitative and qualitative approach to assess the market potential of ABCs new medicine which is a combination of Asprin and Clopidogrel. The approach is descriptive and exploratory. . .
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